April 30, 2013

A Manning High School alum leading a technology start-up company is trial-running the product with the Carroll Chamber of Commerce.

Zack Feser is the president of a revamped ENpact, an email marketing tool originally developed by Meidh that has demonstrated user engagement rates as high as 78 percent ENpact hopes to compete in the market with companies such as Survey Monkey and Constant Contact.

The company spun out of the EMERGE program at Simpson College, a business incubator partnership between the school and local development officials. Feser is a Simpson graduate who lives in West Des Moines.

ENpact is the first example of how the EMERGE program at Simpson is giving young entrepreneurs the opportunity to own and profit from latent intellectual property developed by local companies, said Chris Draper, Meidh CEO and director of EMERGE.

Carroll Chamber of Commerce businesses will receive emails from the Chamber each week with one simple multiple-choice question about overall engagement and satisfaction in the Chamber. Questions will address event attendance/value received, networking opportunities and overall benefit of Chamber membership.

The question itself is the email, Feser, 23, said in an interview Monday.

"It literally takes 5 seconds or less," Feser said.

Other surveys require people to navigate out of emails to websites, which causes many potential respondents to cycle out of the process, Feser said.

"We are excited to see Zack picking up and running with a technology that we think is really cool," Draper said. "We're very excited to be the silent partner in his success."

The Carroll testing should yield valuable market data within 90 days, he said.

Feser is a 2008 Manning High School graduate and a son of Dale Feser of Harlan and Mary Melton of St. Paul, Minn.